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Jake Levirne's Blog

At Peace with the Machines

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Product Manager

Start with Why

This book and Simon's TED talk have a great message: all things are more powerful, in business and in life, when we are clear and consistent about WHY we are doing something.  WHY we are in business, WHY we are taking a... Continue Reading →

If you can’t name it, don’t build it

We recently shipped Touchpoints, a new feature in Yesware. It allows sales reps to create standardized plans for reaching out to their customers and prospects (e.g. an email followed by a phone call, then a LinkedIn connect, followed by one... Continue Reading →

Design at Yesware – Invision Blog

Invision wrote a great blog post about design at Yesware.  Eileen Ani, our Lead Product designer has done a ton over the past 3-4 years to drive design as a priority and differentiator here at Yesware We got to the... Continue Reading →

The Most Overlooked Way of Stimulating Team Creativity

I originally wrote the following article for Harvard Business Review   Fostering a workplace environment that’s conducive to creativity is a top priority for many companies—and it’s no surprise why. The companies dubbed most creative actually outperform their counterparts in... Continue Reading →

Yesware’s Poker-Chip System For Deciding Which Big Ideas To Bet On Next

I originally wrote this article for Fast Company At Yesware, the future of new products and innovations rests squarely in the hands of employees and a unique system involving nothing more high-tech than poker chips. At Boston-based Yesware, a four-year-old... Continue Reading →

The tech and pizza promise: Why your product must deliver more in less

I originally wrote this article for The Next Web Humans are wired to crave immediate joy, from pizza delivery in 30 minutes or less to morning coffee in five. But with lengthy install times and complicated user interfaces, software by... Continue Reading →

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